Last year email marketing drove over 27% of holiday sales according to Custora. With this year’sBlack Friday set to be the biggest one yet, that number is only expected to rise. As a marketer and business owner, it can often be difficult to come up...
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Paid advertising is a tricky business. With careful planning and tracking, it can be a lucrative and reliable source of leads and sales. But, it can also be an expensive lesson. The more you know about the people you’re advertising to, the better your ads...
Yesterday we shared a case study that covered the entire process of building an online t-shirt business from scratch. In just a few weeks, the store generated over $1,000 in revenue, sold to customers worldwide, and grew a social media presence with international reach. Now,...
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